To Conserve & Protect

August 18th, 2009

Recently a group of eleven retired Generals and Admirals issued a report that said that climate change is a “threat multiplier” that increases social and political instability across the planet.   Sounds scary.  I don’t know if it is true or not.  Just like I don’t know if global warming is real or not, but I don’t think it matters.  Conservation, environmental stewardship, finding efficiencies that reduce waste and save money is good business.

So many companies have boarded the enviro-friendly bandwagon that the concept has almost jumped the shark.  It is difficult to discern what is truly helpful to the environment and what is simply a marketing ploy.  It is worth the effort to distinguish between the genuine and the fraud.  There is little anyone can do to stop a company, or individual for that matter, from wasting, exploiting or polluting the environment, but we can stop ourselves from doing it.  Or, at least, lessen our personal impact.

Choose to work with companies that are sincerely trying to positively affect carbon output.  Do your due diligence about claims a companies sales staff make about a product or service.  Take an inventory of ways you can reduce waste in your company.  Then take the steps that make sense to implement change.

I don’t believe in trying to impose my beliefs on someone else.  I also don’t believe that legislation alone can work to reverse the damage done.  I do believe that everybody doing a little bit to preserve natural resources we can all use.  Our military leaders are gaming all contingencies in order to be prepared for the worst and that’s good.   Within the parameters of what makes sense for our businesses all of us should do the same.

Save the Forests

August 6th, 2009

I believe in the concept of restoration as an environmental strategy.  Not the dictionary definition of it; the return of something to its former, original or unimpaired condition or the restitution of something taken away or lost. That would lead to an anti-technology approach to environmental issues that is radical and ultimately ineffective.  My idea of restoration has to do with finding balance.  It would lead to a productive balance between industrial/technological/business needs and the urgency to reverse the erosion of the natural state of the earth.  Much of the philosophy is simple, uncontroversial and easy to adapt like recycling, changing light bulbs, car-pooling and regulating thermostats.  Some of it, for example, the notion of cap and trade is more complex and open to argument as to positive effects on the environment and negative effects on business.

I wanted to find something that RAZAR Technologies could do that would fall under the heading of the former. I wanted to find a cause or organization to invest in that would align with my idea of restoration and that we could introduce clients and partners to without controversy or argument. My due diligence led me to a partnership with the American Forests. They are an exceptionally run organization that maintains a very low overhead so that they can focus their resources on reforestation of deforested areas. With RAZAR’s emphasis on conservation of toner and office paper usage, American Forests, amongst many worthy organizations I investigated, became the obvious choice to join forces with.

Along with an annual donation to American Forest, RAZAR is initiating our own “Save the Forests” program. We pledge to plant trees in the name of our clients for every transaction done with RAZAR above two thousand dollars. This is a work in progress. We will work hand in hand with the American Forests and our clients to make it work better and smarter as it grows.

This is very exciting for me personally and only the beginning of what my company will do to bring about the stasis of restoration I believe in. I challenge all businesses to find the simple, uncontroversial ideas that can be introduced by your company. It is urgent, but not irreversible if we take concerted action.

I wanted to find something that RAZAR Technologies could do that would fall under the heading of the former. I wanted to find a cause or organization to invest in that would align with my idea of restoration and that we could introduce clients and partners to without controversy or argument. My due diligence led me to a partnership with the American Forests. They are an exceptionally run organization that maintains a very low overhead so that they can focus their resources on reforestation of deforested areas. With RAZAR’s emphasis on conservation of toner and office paper usage, American Forests, amongst many worthy organizations I investigated became the obvious choice to join forces with.

Along with an annual donation to American Forest, RAZAR is initiating our own “Save the Forests” program. We pledge to plant in the name of our clients trees for every transaction done with RAZAR above two thousand dollars. This is a work in progress. We will work hand in hand with the American Forests and our clients to make it work better and smarter as it grows.

This is very exciting for me personally and only the beginning of what my company will do to bring about the stasis of restoration I believe in. I challenge all businesses to find the simple, uncontroversial ideas that can be introduced by your company. It is urgent, but not irreversible if we take concerted action.

Let’s get started

July 28th, 2009

Before launching my blog I spent months reading other green-tech, environmentally focused blogs.  I did so for a couple of reasons.  A great marketing book, The New Rules of Marketing & PR by David Meerman Scott suggested it as a source for immediate, grass-roots research.  He was right.  And because it keeps me in touch with the fact that there are a lot of smart creative people at the table and I want to connect to them.

At inception there are so many ideas, opinions, suggestions I have that I know will help companies, both large and small, to alter the senseless waste of resources financial and environmental that has become the American way.  My plan is to keep each post to one or, at most two, salient points.  These I hope will generate a forum for discussion and exchange of ideas that will impact the environment and our company’s bottom line.  I am passionate in my beliefs, but open to others.  I like to talk, but  understand the value of listening. I believe strongly in environmental stewardship, but know there are many paths up the mountain.

My extensive knowledge of IT and the environmental impact it has, coupled with my experience dealing with Fortune 500 companies and the individual consumer will give you ideas that can help your business be more efficient.  The ultimate goal is to help big business and individual consumers be better stewards of our environment.  There will be consistent information on new innovative products from cutting edge businesses introduced to you in a way that will, sometimes, make you smile and at others make you wince.

Hopefully these entries will help educate, expand your thinking and draw interested, sometimes contrasting dialogue.  I look forward to starting the conversation.  Welcome to Green Tech Ravings.